Search Atlas makes it easy to see how Google offers different responses to the same query on versions of its search engine offered in different parts of the world. An experimental new interface for Google Search aims to remove that mantle of neutrality. Its dominance in search, and the disappearance of most competitors, make its lists of links appear still more canonical. ![]() Google’s claim to “organize the world’s information and make it universally accessible and useful” has earned it an aura of objectivity.
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